Re-inventing Twitterrific

The Iconfactory is in the process of redesigning their famous Twitter client almost from the ground up, providing a textbook example on what to do when facing strong competition; innovate.

I’d suggest this article to all companies who resort to complaining about how a competitor is making their life miserable, instead of trying to be noticed by creating value for customers themselves.

In my case, all Twitterrific needs to make me leave the dated Tweetie for Mac behind, is a well implemented solution for managing multiple accounts. David Lanham’s preview of Twitterrific 3.0’s interface, already makes a strong case for replacing Tweetie 2.0 Twitter for iPhone as soon as Ollie 3.0 hits the AppStore.