Posts tagged advertising

How many times have you been to a product website and seen big bold letters proclaiming that you can CONNECT and ENGAGE and DISCOVER? Every time I see that, I hit the back button, and I bet you do too.

It’s because it’s vague. It’s supposed to sound exciting, but it’s not. It doesn’t say anything about what you can really do with the app.

Nobody wants to connect or discover.

Brent Simmons on Twitter’s new nomenclature. Spot-on.

I absolutely agree with Brent Simmons’s statement. Having read the articles by Cody Fink and John Gruber, I believe that—at least for me—Twitter’s apps (including the web app) have finally jumped the shark.

The new Twitter iPhone app seems to be aimed at new users and “casual users”. Now, why did I use this word, almost devoid of meaning, “casual users”?
I don’t think “casual users” are those who sometimes check Twitter to see what’s up; from personal experience those users are more likely to interact with a small amount of friends/other users, meaning that the most important features of Twitter are the timeline, conversations and direct messages. DMs, for one, are hidden in the last tab of the app. From Gruber’s article:

“Me”. Oh boy. Stashed into this tab are your profile, your direct messages, your Twitter Lists, and the interface for switching to other Twitter accounts. This tab is the conceptual carpet under which Twitter swept everything that didn’t fit under “Home”, “Connect”, or “Discover”.

And that’s exactly what happened.
As I see it, Twitter is trying to hone-in on new users and what it thinks are “casual users”; users who sometimes check Twitter to stay up to date on the latest happenings, trends and product offers and interact publicly with their friends and acquaintances.

Again, Gruber:

Presumably, this Discover tab is the successor to the late and unlamented dickbar — where sponsors will be able to pay Twitter to promote products and services.

Yup. Combine that with what Fink found out about this tab:

Discover is supposed to get better over time. Depending on where you’re located, who you follow, or what topics you find interest in, Discover aims to offer suggestions around those things.

Until now Twitter’s applications allowed the users to make use of the service according to his/her needs, even the web app. Now Twitter is trying to steer users in a direction.
For me this direction is called “We finally need a way to monetize this service.”, which Twitter perfectly entitled to do.

Unfortunately that means many users will now (have to) steer clear of Twitter’s applications. Thankfully there are alternatives; Twitterrific and Twittelator Neue cater to what I think are causal users; as they integrate DMs and @-replys and photos nicely into the timeline and create a seamless experience.
On the other end of the spectrum there’s Echofon and Tweetbot; two clients help the user make the most of almost everything Twitter has to offer and give him/her quick access to almost any kind of information.

I have found what I was looking for in Tweetbot. Tweetie and Tweetie 2.0 even more so, were the evolution of Twitter on the iPhone; the first clients that were more powerful than the website. Everything Twitter did to it after buying it, was adding features and altering it. Tweetbot has everything I loved in Tweetie 2.0, but with even more useful features, all packaged in a design that makes everything very accessible and a pleasure to use.

David Chartier: An unordered list of words that have lost all meaning

chartier:

Thanks to software trends, pop culture, entitled customers, the tech press, and the next meme on your favorite site, these words (and one acronym) have been stripped of their intrinsic value and almost all hope of meaning. In no particular order:

  • premium
  • sexy
  • awesome
  • revolutionary
  • HD
  • beta
  • literally
  • pro
  • killer
  • instant
  • amazing
  • seriously

Did I miss any?

Addendum

  • epic
  • open
  • curated
  • finally
  • expensive (as in: “$2.99 for an app is SO expensive”)

The list is pretty extensive, but I’d add ‘immersive’, ‘disruptive’ and ‘game-changing’.

Andy Ihnatko: Things you can do to make your website unusable

I recently wrote a paper on sensory overload and advertising effectiveness on Chinese websites. I wish Mr. Ihnatko had written this earlier; the article would’ve provided me with a lot of great quotes.

(via Instapaper)

Ad-companies angered by mobile Safari's default blocking of third party cookies

From the original article at MediaPost:

All browsers can present challenges for advertisers, but Apple’s focus on consumer privacy limits the viability of third-party cookie-based tracking systems

[Emphasis by me.]

Another example where Apple regards consumers to be their customers, not cellular carriers, not advertisers, not publishers. 

mrgan:

My friend Adam made a new video, this time for Jawbone’s Jambox, a Bluetooth speaker for iPhone. I’m told that this thing actually honestly sounds super good; I can tell you that the video is just that; look, just press play.

I like the advertisement, because it shows you exactly what this speaker is for, all while demonstrating great taste and a certain degree of simplicity.

This is my third reblog of one of Mr. Mrgan’s post today. Good stuff over there in case you hadn’t noticed.

Bloatware, now on your Android device

This is great: Unwanted, non-removable bloatware on factory new Android devices. It’s like Windows 98 all over again.

I think Apple should just get the old ‘Get a Mac’ ad out of the archives, and overlay the words ‘PC’ with ‘Android’ and ‘Mac’ with ‘iPhone’.

If you don’t know which ad I’m talking about, here it is:

genius Old Spice marketing campaign continues

The marketing geniuses of Old Spice and the advertising firm Wieden + Kennedy continue to impress.

In addition to two new TV ads they started video-answering questions by Reddit members — Reddit being one of the sites that helped make the campaign go viral on the internet. Now they’re even answering question sent in by people on Twitter.

If I’m not much mistaken this is the single best executed viral ad campaign to date

Too bad I don’t like the smell of their products, cause I’m tempted to buy.

Straight from the horse’s mouth; the reason why Apple won’t allow external analytics for anything other than advertising. Clue: Violation of privacy policies.
Jobs also clarifies that iAds won’t be the only advertising platform allowed on the iPhone.

This video is really worth a watch.

via