genius Old Spice marketing campaign continues

The marketing geniuses of Old Spice and the advertising firm Wieden + Kennedy continue to impress.

In addition to two new TV ads they started video-answering questions by Reddit members — Reddit being one of the sites that helped make the campaign go viral on the internet. Now they’re even answering question sent in by people on Twitter.

If I’m not much mistaken this is the single best executed viral ad campaign to date

Too bad I don’t like the smell of their products, cause I’m tempted to buy.